Our mission is to make the web better for all with just a single line of code.
When searching on mobile, AMP articles are prioritized in a Top Stories carousel above other search results.
Web pages and ads published in the AMP open-source format load near instantly, giving users a smooth, more engaging experience on mobile and desktop.
Conversions fall by 12 percent for every extra second a webpage takes to load. AMP gives users a faster experience everywhere -- on ads, landing pages or your entire website.
AMP pages load in under one second. Your customer's get what they’re looking for, when they’re looking for it.
With AMPHTML Ads, your ads can serve on both AMP and non-AMP pages, meaning you can build your ads once and deliver a memorable brand experience everywhere.
Publishers and advertisers can decide how to present their content and what technology vendors to use, all while maintaining and improving key performance indicators.